Attractive people are less likely to keep wearing face masks in the post-Covid era, a study suggests.
Researchers conducted three questionnaires asking people about self-perceived attractiveness and mask-wearing intentions in various scenarios.
They concluded that young and middle-aged Americans who view themselves as attractive 'believe wearing a mask hinders the opportunities to deliver a favorable impression to others'.
On the other hand, people who do not view themselves as attractive buy into the 'mask attractiveness belief' — that face coverings actually enhance their looks.
It comes after a major analysis found face masks made 'little to no difference' to Covid infection or death rates.
Initially used for anti-viral protection, the face mask has become one of the symbols of a fierce culture war in the US.
There has never been great evidence showing that masks are effective at preventing infections on a large scale, but that has not stopped officials from mandating them across the country.