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Howdy Doody Conservative
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OTTAWA — Conservative Leader Pierre Poilievre has a political reputation as a pit bull.
He, on the other hand, thinks of himself as a golden retriever: “friendly, affable, able to get along with anyone but ready for a fight if one comes looking for you,” he told a reporter in B.C. in July.
Now, a new project by the Star and Abacus Data has set out to measure what voters make of Poilievre at a time when his party is surging in popular support and dominating in fundraising — two signs that with him at the helm, the Conservatives could be on the march towards their first victory since 2015.
The results suggest he’s well-liked by those who think they know him well — but more Canadians feel they don’t, and the impressions they have of him at this point signal challenges ahead.
The research comes at what the Conservatives hope will be a turning point in that respect: the launch of a multimillion-dollar advertising campaign to better position him as an alternative to Prime Minister Justin Trudeau.
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